It's frustrating to encounter a site that shuts out visitors who use an ad blocker. Next to "Why am I seeing an ad?" and "Do I have to pay for AdBlock?," the question we hear most often is, "Why doesn't AdBlock bypass anti-adblock walls?" Many of our users would love it. We have the technical ability. uBlock Origin already does it. Why shouldn't we?
It's a great question. Here's why we won't take uBO's "scorched earth" approach to ad blocking: We want to be good citizens of the web.
There are problems with online ads, no doubt about it. They're getting better, thanks to ad blockers and the people who use them. Our mission is to empower our users. At the same time, for now, at least, ads pay for the content we all enjoy.
We support the right of users not to see ads they choose not to see. We also believe publishers should have the right to ask their users to whitelist or subscribe to access the content they create. Circumventing publishers' ability to ask and users' ability to choose serves neither party well.
A 2017 survey revealed that nearly 82% of ad blocking users would disable their ad blockers if asked to, with some conditions. If a publisher is willing to take the risk of turning away visitors who say "No, thanks," we will respect that choice. It is their site, and we don't have a divine right to bulldoze their front door.
We hope someone invents a better way to pay for the web someday. Until that glorious day arrives, AdBlock and anti-adblocking sites can live together in relative peace. Just give these suggestions a try.
Want to know more? See this explainer from Motherboard.