The vast majority of people (more than 99%) who use AdBlock use it for free, and that's fine with us. Many people have expressed a desire for additional features to enhance their ad-blocking experience. They are fun for us to build, but can be both time-consuming and technically challenging.
Our team spent three months and several thousand person-hours creating MyAdBlock. It's a completely optional, fun little extra. It doesn't block additional ads or extend AdBlock's core functionality. if you don't want to donate, no problem! You are welcome to leave the feature disabled. And if you have ever donated to AdBlock in the past, MyAdBlock is yours free of charge.