For several months, it seemed that the ad-blocking community had won the war against Facebook's aggressive News Feed ads disguised as "sponsored" posts. Now it looks like Facebook has gone on the offensive again, because those sponsored posts are back.


What are you doing about them?

This latest battle is being fought on two fronts. On the filter list side, the list authors are working on improving the filters that detect sponsored posts. On the browser side, we are adding features to our Chrome, Firefox, and Microsoft Edge extensions to take advantage of more sophisticated methods that have become available to hide them when they are detected.


Note: Our new AdBlock for Safari app and the AdBlock for Safari extension available in the Safari Extensions Gallery do not block Facebook ads as well as other versions of AdBlock do. You may want to visit Facebook in a different browser, even if you keep Safari as your main browser for everything else. Learn more.


What can I do?

You can keep AdBlock and your filter lists up to date. The easiest way to do that is to open your browser. Your browser looks for and installs extension updates every few hours (unless you turned off automatic updating in your browser settings). We also make an announcement on Facebook, Twitter, and AdBlock's Blog when a new release is available.


AdBlock fetches updates to your filter lists every day or so as long as your browser is open. If you notice your filter lists are out of date, you can manually update them.


If you used AdBlock's "block an ad on this page" wizard to hide sponsored posts, you should remove your manual blocks. They might make the filter lists less effective.


Here's how to refresh your filter lists and remove manual blocks on Facebook.com:

  1. Click the AdBlock button in the browser toolbar and select Options.
  2. On the FILTER LISTS tab, click update now. Wait for the filter lists to refresh.
  3. On the CUSTOMIZE tab, click Edit.
  4. Look for any lines in the box that contain "facebook" and delete them.
  5. Click Save.
  6. Reload your Facebook page.


There is one more thing you can do. Be patient. Facebook has a gazillion developers working to make sure you see those ads. You have a handful of developers at AdBlock and other ad blockers, along with the tiny community of dedicated volunteers who maintain the filter lists, on your side. Hang in there. :)


Bonus tip: Block other annoying stuff on Facebook

Check out these tips.